About WineMemoir

Hi there! I’m Xingyu (pronounce as Xīng Yǔ), thanks for dropping by my site!

I’ve always loved wine but seriously got into it in 2015, when I decided to pursue WSET (Wine & Spirits Education Trust) to get better educated. As I start to taste more, it becomes difficult to remember what they each taste like, so I started to write tasting notes. If you hate the tedious scores and tasting notes – you are not alone! I mean, don’t get me wrong, the quality of a wine is objective, and we definitely need a reference and some basic notes to get an idea of the wine. But that’s the critics’ job. I am a very visual person and I like to write my notes in a more artistic way. A photo tasting note is much more powerful and makes it easier to remember the wines we had, and for others to get a better understanding of the wines they are about to try. That’s when I had the idea of combining them together – let the photo tell the story of the wine, and share my experience of it in a synesthetic way!

I started my account “Winememoir” on Instagram in 2017 and today I use social media as a platform to bridge the communication gap between the producers and consumers. Wine is still intimidating to most people, and it is hard to get out of your comfort zone. My purpose is to encourage people to learn, to try, to ask questions - it’s all about broadening the horizon and keeping an open mind, and hopefully, they would feel more relatable and accessible.

I am an explorer myself and love traveling around the world to try different wines and learn about the regions, from classic Napa Valley and Burgundy, to rising stars like Argentina and China, and I’m thrilled to share my experience with you all!

Follow me on my wine journey!